Lockdown   

Despite online dating being so popular, If we take it back a few years to 2020 when the world was introduced to its very first lockdown - due to yours truly Coronavirus, gracing us with her unwanted presence  -  the effects of this period of time are still being felt to this day. 

Due to us not being able to go out, mingle, have fun, nothing - when the lockdown was finally lifted - singles in particular became a lot more appreciative and excited to be outside and partake in more activities and events. 

With statistics finding that, nearly half of adults in England have reported that they now spend more time outdoors than before the pandemic - it presents the question of is activity based dating on the rise ?

What does activity based dating actually mean ? 

So you may be wondering what I mean by activity based dating- and in layman's terms I basically mean the modernised version of traditional dating. 

So that can be anything from attending a run club, to the gym or golf - basically if you are outside of your house and participating in something fun then it is an activity based date. 

With game based agents growing 163% back in 2023, it makes you wonder what is influencing this change in dating style. 

The influence of social media trends

When it comes to social media there are many pros but at the same time there are also many cons. 

However when it comes to activity based dates social media has had a positive impact thanks to all of the trends that it provides. This is because if you look at run clubs for example, before social media nobody was interested in going to  a run club - let alone looking for love at one. 

However since the many TikTok’s and reels that have flooded our social media’s statistics have found that over 15%  of people from Belfast are looking for love at run clubs. 

So if you think about the number of people right here in London who are looking for love at a run club right now - well let’s just say that it would be a lot. 

But what do you think? Do you find easier to swipe online or are you open to stepping outside, smelling the roses and getting active when it comes to finding love? 

Head to our instagram to share your thoughts!

Credits: 

• 
  
• EVNTFUL: https://www.evntfuldating.com/has-your-instagram-become-your-dating-profile 
• EVNTFUL: https://www.evntfuldating.com/offline-dating
• USG:  https://www.usg.edu/galileo/skills/unit07/internet07_02.phtml#:~:text=January%201%2C%201983%20is%20considered,Protocol%20(TCP%2FIP).
• OFCOM: https://www.ofcom.org.uk/media-use-and-attitudes/online-habits/swipe-right-this-valentines-day-top-10-online-dating-services-revealed/#:~:text=Media%20use%20and%20attitudes%20Online%20habits%20News%20and%20updates%20News,more%20than%20one%20dating%20service.
• GOV.UK:  https://naturalengland.blog.gov.uk/2022/05/18/people-and-nature-survey-how-has-covid-19-changed-the-way-we-engage-with-nature/ 
• CNN: https://amp.cnn.com/cnn/2024/02/14/business/speed-dating-game-event-nyc 
• News Letter: https://www.newsletter.co.uk/news/opinion/15-of-people-from-belfast-are-looking-for-love-at-run-clubs-4991390 
•